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Grow your nutritional knowledge with BETA's Feed Awareness Week


Horses4Health are proudly supporting BETA Feed Awareness Week which is back for a third year with the mission to dispel feeding myths and grow nutritional knowledge. This popular campaign is taking place from 27th March to 4th April, just as spring arrives and the competition season begins to unfold.


The initiative, designed to help sort feeding fact from fiction, is reaching out to the nation’s horse owners and carers with an array of trustworthy tips and guidance from qualified equine nutritionists.


Feed facts you can trust The British Equestrian Trade Association are dedicated to equine welfare and launched BETA Feed Awareness Week to help you access sound nutritional advice. By focusing on good feeding practice and separating fact from fiction, they can help you make more informed choices when it comes to buying your feed and supplements.


Working together with BETA members, they are able to deliver top feeding facts and advice from some of the country's leading equine nutritionists. They are also providing some great feeding tips from many leading competition riders, who have given the week their full backing.

The week is not only being supported by Horses4Health but also many leading equestrian organisations such as the British Horse Society, the Pony Club, British Eventing and British Riding Clubs, as well as some of the sport’s most famous competition riders.

“We are delighted to welcome this important campaign back once again following a challenging year that resulted in its postponement in 2020,” said BETA executive director Claire Williams. “With a worrying rise in unqualified or would-be nutritionists on social media, it is essential that owners are able to source sound, professional advice. Feed Awareness Week ticks all the boxes and ensures that trustworthy nutritional information is easily accessible for all. The information provided will help develop existing knowledge and what is learned will remain with people for life.”

The campaign will see lots of great-awareness raising events taking place in the days leading up to, and throughout, the week. Retailers will be running competitions, creating informative displays and staging a wide range of special feed-focused events.


Many BETA retail and trade members are participating to promote Feed Awareness Week in-store, online and via social media, where they will fly the flag for the campaign and its key messages about equine nutritional well-being.

Look out BETA Feed Awareness Week bunting around their shops as a clear sign that they are on board. Don't forget that many of BETA’s online retailers will also be playing an important role.


Engage to win some fantastic prizes


Consumers are invited to follow and engage with Feed Awareness Week on Facebook or Instagram using the #BFAW21 hashtag. A flurry of exciting activity has already begun, with a series of competitions to win prizes such as saddlecloths and goody bags.


Take the BETA Feed Awareness Week Test for your chance to win a £150 shopping voucher.

You can enter by visiting your local participating BETA Retail Member (or following their social media) as on the list above.

Click to take the BETA Feed Awareness Week test


More information and a full list of those taking part can be found on the BETA website by clicking here.


Click here to find a link to reliable feeding advice, top tips and trusted information.

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